Sojuya reaches people discovering soju for the first time — Americans looking for their first bottle and a place to try it. Our readers are not the Korean-American market, which already knows the category. They are the market that is growing.
Why this audience matters
- The United States is the world’s largest soju importer — 36% of all shipments.
- U.S. alcohol consumption is falling, but soju is rising: HiteJinro’s U.S. exports grew at roughly 28% a year from 2020 to 2025, and Lotte’s U.S. volume rose 700% after its Spirit of Gallo partnership.
- Soju is on 0.9% of U.S. restaurant menus, up 31% in four years.
- At 16–20% ABV, soju can be poured by venues holding only a beer-and-wine licence — so the opportunity is not limited to Korean restaurants.
For restaurants and bars
| Tier | Price | Includes |
|---|---|---|
| Basic listing | Free | Name, address, hours, the soju you pour |
| Featured | $49/month | Top of your city page, 5 photos, full soju menu, reservation and map links, monthly traffic report |
| City Sponsor | $149/month | Exclusive top banner on the city page, plus everything in Featured |
For brands and importers
| Placement | Price |
|---|---|
| New Product Feature — article, 30 days on the homepage, 3 social posts, permanent URL | $500 |
| Brand Page Sponsorship | $300/month |
| Newsletter Feature | $150 |
| Annual Pairing Series — 6 articles, 12 social posts | $3,000/year |
How we work
Every paid placement is labelled Sponsored, in line with FTC guidance. Every page is age-gated to 21+. We are independent and not affiliated with any producer or importer.
Contact: info@sojuya.com