Soju Brands and Types

Every soju you are likely to see in the United States, sorted by what it actually is — the cheap green bottles, the fruit bottles, and the expensive distilled ones. With real ABV numbers, because they matter more than the label does.

There are two families of soju, and they have almost nothing in common except the name. One is diluted and cheap. The other is distilled and expensive. Knowing which is which is most of what you need.

1. Diluted soju — the green bottle

This is what people mean by “soju.” A neutral spirit base is diluted with water and lightly sweetened. Clean, faintly sweet, easy to drink with food, and cheap — typically $5–$8 for 375 ml at retail.

BottleABVWhat it tastes like
Chamisul Original · the default20%The benchmark. Clean, slightly sweet, a touch of bite. The one to judge everything else against.
Chamisul Fresh17.2%Softer and smoother than Original. The most common bottle in Korea.
Jinro Original20.1%A revival of the old-style recipe — a little rounder, a little sweeter.
Jinro 2424%Noticeably stronger. Not a beginner bottle.
Chum-Churum Original17.5%Lotte’s green bottle. Reads slightly smoother than Chamisul to most first-timers.
Chum-Churum Mild16.8%The gentlest of the standard bottles.
Good Day16.9%From Busan. Light and clean; big in the south of Korea.

If you are buying one: Chamisul Fresh or Chum-Churum. Both are soft enough to drink neat and cheap enough to experiment with.

2. Fruit soju — the way in

Lower in alcohol, sweeter, and now roughly half of Korea’s soju export value. For most Americans this is the actual entry point, and there is nothing wrong with starting here.

BottleABVNotes
Chamisul fruit range (grapefruit, peach, green grape, plum)13%The widest distribution in the U.S. Green grape is the safest first bottle.
Soonhari (peach, apple, strawberry, yogurt)12–14%Sweeter and more playful. Yogurt is the strange-but-good one.
C1 Grapefruit14%Tart rather than candied.

See the full fruit soju guide for what each flavour actually tastes like.

3. Distilled soju — the expensive kind

This is the older tradition: rice distilled and left alone, with nothing added. It costs several times what a green bottle costs and tastes nothing like it — rounder, grainier, closer to a fine white spirit or a young whisky. Drink it slowly, not in shot glasses.

BottleABVNotes
Hwayo 17 / 23 / 25 / 4117–41%The best-known premium distilled range. 25 is the usual starting point; 41 is a sipping spirit.
Tokki White23%Rice-based craft soju, made in the United States. Clean and grain-forward.
Tokki Black40%Barrel-aged. Reads closer to whisky than to soju.
Ilpoom Andong Soju21–40%The traditional Andong style, one of Korea’s oldest.
Pungjeong Sagye25% / 42%Craft distilled, seasonal releases.

4. Made in America

A small group of producers now make soju in the U.S., aimed squarely at drinkers who did not grow up with it.

  • Tokki Soju — rice-based and barrel-aged craft soju. The bottle to try once you know the category.
  • Yobo Spirits — American-made soju with an active following in cocktail bars.
  • Hello Soju — canned ready-to-drink soju. The lowest-commitment way to try soju at all.

So which bottle do you buy?

If you…Buy
have never had sojuChamisul Fresh (17.2%) or green grape fruit soju (13%)
like vodka or dry sakeChamisul Original (20%)
do not like the taste of liquorAny fruit soju, or Hello Soju in a can
are eating Korean BBQA classic green bottle — never fruit
want to see what soju can actually beTokki White or Hwayo 25
are mixing cocktailsAny classic green bottle — it behaves like a low-strength vodka

Brands and importers

If you import or produce soju sold in the U.S. and your bottle is not on this page, send it to us — we will add it. Sponsored new-product features are also available.

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ABV figures compiled from published brand data via Locohol’s 2026 soju ABV guide and producer information. Percentages vary slightly by market and release — always check the bottle. Sojuya is independent and not paid by any brand listed above.

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